![]() ![]() ![]() “Ending is better than mending” is one of the most repeated of these, encouraging people not to fix something that’s broken, but to buy a whole new product instead. Now, nearly a century after he pondered where this step would take us, we are there in many ways. Individuals are indoctrinated with catchy phrases that cement their belief in the capitalist and consumerist way of living enforced by society’s rulers. Huxley’s new England took a logical step into the future based on the continued societal focus on economic growth, both personally and as a society. Huxley may have written it in as a satire of the society he was living in, but it potentially holds even more weight now. The enforced consumer society in Brave New World is strikingly familiar. With the advent of the internet and electronic entertainment, as well as capitalism really gaining a grip on everyday life, some parts of Brave New World that were just a scary fictional quirk are becoming more and more real. The Western World has arguably changed a lot more quickly in the past 10 years than potentially any other time before it. These are ideas that have been explored before, but as society shifts, the importance and relevance of these key themes shift alongside it. The use of Soma, a narcotic used as an instant anti-depressant, casts a worrying shadow on the chemical treatment of clinical depression to an extent, and ethical grey areas such as IVF are easily comparable to the key themes of the book. ![]() From genetic engineering to class struggles, Brave New World examines a future where embryos are chemically treated to ensure they fit a certain class, and then babies and children are hypnotised into believing governmental doctrines as pure truth. Why ‘Brave New World’ Has Fresh Significance in the Modern Dayīrave New World covers a range of themes and issues that have been pertinent to moral society since it was first published in 1932.
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